The foundation of theĬompany was laid in 1910. Three such machines Horch exhibited in June 1911 at theįirst Auto Alpenfart races in the Austrian Alps of about 2,500 km, which replaced the famous runs for the prize of German Prince Henry.Īudi is the most famous European concern that has been producing demanded and popular passenger cars for more than 100 years. ![]() The following year, the Audi-B model followed. The first car, called the Audi-A, was released in 1910. Thus in 1909 the famous trademark and equally famous company "Audi" was born. According to the court decision, the new car production company could not bear the name Horch, and August Horch turned to the Latinized version of the former name: the word horch, in German ![]() ![]() But Horch immediately founded another company, which, naturally, was also called "Horch." His former companions sued Horch to change the firm 's In 1909, he built a new failed 6-cylinder motor that nearly brought the firm to the brink of bankruptcy, which very angered his companions who decided toĬrack down and expel him from their own firm.
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